Evaluating Success: A Guide to Program Evaluation

Ever felt a chill run down your spine when you reached the "evaluation” section of a grant application? You're not alone. We’ve had many clients who feel total overwhelm at this section, as if it’s an algebra midterm that’s worth half their grade.

But fear not! Program evaluation isn't as daunting as it may feel on the surface; it's simply a way to show grant funders the value of your program and assure them that you’ll be able to provide evidence of your impact.

Let's break down this often-overlooked step and turn it into a breeze.

How to Rock Your Program Evaluation from Grant Application to Reporting

1. Set Clear Goals

Before you even start, define what you want to achieve. Are you aiming to increase literacy rates in elementary school-age children, reduce homelessness, or support veterans with affordable dental care?

Whatever your goals, make sure they're SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

What does this look like? Let’s use homelessness as an example. Instead of simply saying “reduce homelessness,” you could set a SMART goal like Place at least 50 homeless individuals or families in permanent housing in the next 12 months. The more specific you are in your goals, the more tangible that goal becomes.

2. Choose Your Metrics

Now, let's get down to the nitty-gritty: how will you measure your progress? These metrics usually fall into two categories: quantitative (reflecting actual numbers) and qualitative (reflecting the quality of your program using experiences).

Here are some popular metrics you could use in each of categories:

• Quantitative Metrics: Numbers, numbers, and more numbers! Think things like:

  • Number of participants

  • Percentage of participants who completed the program

  • Average test scores

  • Dollars saved or earned

• Qualitative Metrics: It's all about the feels! Consider:

  • Testimonials from participants

  • Case studies

  • Surveys and feedback forms

3. Get Creative with Your Data Collection

Don't just stick to boring old surveys! Here are some fun, out-of-the-box ways to gather data:

• Social Media: Track likes, shares, and comments on your posts.

• Photos and Videos: Document your program's journey visually.

• Interviews: Chat with participants and stakeholders to get their insights.

4. Analyze Your Data

Now your program is over and it’s time to look at the numbers…

Again, don’t let this scare you. Data analysis doesn't have to be a nightmare. Here are some tips:

• Keep it Simple: Use simple charts and graphs to visualize your findings.

• Tell a Story: Weave a narrative around your data to make it more engaging.

• Celebrate Your Wins: Highlight your successes, no matter how small.

5. Share Your Results (and Brag a Little)

Your hard work deserves recognition! Create a report that shows off all of your accomplishments and draws attention to your efforts.

But think bigger than grant reporting! You can also use these results to build confidence in your gproam with others. For example, share your findings with:

• Stakeholders: Keep them informed about your progress and share those exciting numbers with them.

• The Public: Spread the word about your amazing program! This can encourage support from your community in the form of media coverage, volunteers, and, yes, even donations.

In Conclusion…

Don’t let program evaluation scare you! With these tips, you can tackle any evaluation question like a boss — and gather data that not just shows your impact, but also makes an impact!

So, roll up those sleeves, get creative, and let's make your program a success!

Photo credit: Matt Chesser